I N T R O D U C I N G

WOOF A dog’s life.

A fully immersive experience.

OBJECTIVE

Create a world class immersive event with dogs as our theme. Each exhibit will be visually stunning and integrated with information and unique insights to these lovable creatures. We want an enthusiastic response from word-of-mouth and through social media that will fuel ticket sales. Our intent is to set a new standard that differentiates our exhibit from all other immersive experiences.

Dogs underwater

ENTRANCE

The viewer enters into an underwater environment. Dogs are swimming and paddling, others dive from above to retrieve their toys. We’ll create the sense of being inside a giant swimming pool surround by playful dogs and puppies.

The entrance will be designed like an underwater aquarium that allows the viewer to walk through a tunnel surrounded by water. The dogs splash, dive and swim freely through the water.

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This exhibit will be completely immersive with the sounds of laughing children, loud splashes, dogs yelping and faint a scent of chlorine in a high humidity tunnel.

The participates will be able to throw a soft toy and a dog will dive to retrieve it.

DOGS AND WATER

• Most dogs are natural swimmers, some need a little help, but every breed is able to get around in the water.

• The dog paddle is, the swimmer lying on their chest and moving their hands and legs alternately to mimic how dogs swim.

• The dog paddle has also been taught as a military swimming stroke when a silent stroke is needed.

T H E G A L L E R Y

THE MOVING PORTRAITS GALLERY

We’ll shoot as many dogs as we can, from pedigrees to adorable mutts. Each dog will be shot in the studio on a turntable spinning 360º. The portraits will be a mix of rotating dogs cut together with close up and humorous outtakes. The entire room will be filled from floor to ceiling with framed moving portraits. We can have sensors located near the lower portraits so as the viewer gets closer the dog licks the glass.

The first portrait in the gallery would be a striking Gray Wolf.

• Wolves and dogs share 99.9% of their DNA.

• All modern dogs are descendants of wolves.

• Dogs were probably domesticated by accident, when wolves began trailing ancient hunters to snack on their garbage. Docile wolves may have been slipped extra food scraps, the theory goes, so they survived better, and passed on their genes. Eventually, these friendly wolves evolved into dogs.

While the viewer reads the facts, the wolf will be pacing and slightly growling inside a 3D animated box. He suddenly leaps through the glass toward the audience for a surprisingly dramatic entrance into the gallery.

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The viewer will be able to take a portrait with a dog sitting beside them creating a special selfie moment.

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Dogs on the ceiling

• Dogs on the ceiling •

This installation will have the viewer looking up as the dogs appear to be walking and rolling around on the ceiling. We would also mirror the floor and have the reflection on the ground. With a low ceiling this large space installation will be bold, graphic and unforgettable. With the sounds of paws squeaking, dog’s licking and playful barks, the viewer will be fully immersed.

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Dogs lap up the water with their tongues curled backward.

As they lap, they move their tongues very quickly to build up momentum.

That forces the water into a column and up into their mouths.

The pads have a thick layer of fatty tissue that protects our furry friends' feet from freezing in cold temperatures. When the pad gets cold, the arteries within the foot transfer the cold blood back to the body where it is then warmed up.

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Let’s go for a ride.

DOGS IN CARS

We’ll mount cameras on cars and trucks and capture slo-motion footage of dogs with they’re heads out the window. These will be giant projections on four walls the viewer will be surrounded with these dogs in motion. With a fun variety of dogs and locations this installation will play with scale as the large dogs dwarf the viewer.

SENSES

• Dogs enjoy smelling new scents, and sticking their head out of a car window makes it easier to take everything in.

• Dogs have much more sensitive hearing than humans, hearing sounds four times farther away than we can. They can hear higher frequency sounds, can more easily differentiate sounds and they can pinpoint the exact location of the sound.

• Dogs have dichromatic vision, which means they see violet-blue, yellow and shades of grey. This is similar to a human being red-green color blind.

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Country Life

City Life

THE TAIL OF TWO DOGS

This will be a dual story of two very different dogs. A Border Collie that herds sheep in the country side and a French Bulldog who resides in Manhattan. The contrast of these two very separate lives will be very entertaining with they’re differences and similarities.

With Go Pros mounted on the dogs, we’ll utilize this angle to capture the dogs POV perfectly.

**The Border Collie** will herd sheep and perform other amazing tricks in a large open field. The Collie will be wearing a Go Pro for the dogs POV. The Shepherd will wear a body cam as the dog returns to him and sits for instructions. Also, the sheep POV and drones will cover wide beautiful aerials.

• The Border Collie is a British breed of herding dog.
• Dog experts widely agree that the Border Collie is an intelligent workaholic.
• The Border Collie was originally developed in Scotland and thrived in the region on the border of Scotland and England.
• A Border Collie named Chaser has been widely recognized as the world's most intelligent dog; she knows the names of more than 1,000 objects.

**The French Bulldog** struts through NYC. He’ll have a Go Pro and the dog walker will wear a body cam. We’ll capture the dog’s POV as he strolls through Central Park, 5th Avenue, Times Square, SOHO and the High Line. Sniffing, peeing and encountering friends throughout the city.

• The French bulldog’s origins are murky, but most sources trace their roots to English bulldogs.
• Frenchies are affectionate, friendly dogs that were bred to be companions.
• French bulldogs might not bark much, but they do like to “talk.” Using a complex system of yawns, yips, and gargles, the dogs can convey the illusion of their own language.

CATS & DOGS

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CATS & DOGS •

ITS RAINING CATS AND DOGS

This installation will be a fun play on the expression “it’s raining cats and dogs.” We’ll create a rain effect mixed with cats and dogs falling and turning in slow motion and dissolving as they get close to the floor.

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Toward the end of the sequence we’ll cut to gigantic dogs shaking water everywhere.

• The term “raining cats and dogs” originated when, homes had thatched roofs in which cats and dogs would like to hide. In heavy rain, the animals would either be washed out of the thatch, or rapidly abandon it for better shelter, so it would seem to be raining cats and dogs.
•A dog can shake roughly 70 percent of the water from its fur in four seconds.
•Dog’s fur can lessen heat loss, keeping it warm.

Superheros

SERVICE DOGS

This exhibit will celebrate the courageous dogs that help keep us safe, perform search and rescues, serve in our military and help the blind to see. We’ll showcase true stories of these incredible canines that really make a difference. Introduce the Boston Dynamics Robot with a hint to the future of dog evolution.

We’ll create an environment that has the feeling of a high-tech lair making our dogs real superhero’s.

The lair will have multiple interactive screens for the viewers to learn about each dog.

They’ll be able to open different windows to get more details and reveal additional content as they browse through their unique stories.

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DOG POWER

A TEAM STORY

We’ll follow a dog team through the snowy tundra as they plow full steam ahead. By lowering the interior temperature, adding fans with wind noise and making the flooring irregular we can create a very wintery effect. We’ll cover the team from close ups to wides and mix in aerial footage and of course multiple Go Pros for the POV angles.

Husky is a general term for a dog used in the polar regions, primarily and specifically for work as sled dogs.

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**The viewer will have the feeling of running the sled team through a course. By having an actual dog sled to stand on and control as the POV of the musher takes a journey through the forest.**

•Lead dogs steer the rest of the team and set the pace. Leaders may be single or double; the latter is more common now.
•A musher is someone who rides in a sled behind a team of sled dogs. To be a musher, you need to learn commands and dress extremely warm.

HUSKIES

• They're known for their jabbering, groaning, and grumbling. But did you know a husky's howl can be heard from 4 miles away?

• They have a double coat, comprised of a very thick, short undercoat that helps them retain body heat, and a long outer coat that's water-resistant.

• Their almond-shaped eyes offer protection from loose snow and strong sunlight reflecting off of snow

• Blue eyes are pretty rare in most dog breeds, but many huskies are born with bright, blue eyes. Two different colors—is also fairly common among huskies.