GALLERY PROPOSAL BY CUTLERBREMNER
COLOR
The idea behind the proposed gallery show is to create a show that is full of color; photographing and filming museum pieces with saturated colored backgrounds. We want to create a dynamic environment that at first glance looks like a pop art exhibit. For instance, the tail of the dinosaur looks like a piece of sculpture, the bird egg is spinning and looks planetary... the images almost become visual teasers that draw you in, but don't reveal their true nature right away. The goal is to create an unexpected, fresh look at this Museum's amazing collection, treating the pieces as much as objects of art as they are objects of science.
We will photograph objects of all sizes, each with a vibrant primary color behind it. My vision would be to create an installation with both a series of large prints and monitors that display several pieces of the collection in motion. If you want to draw in a younger demographic audience, the motion element is a must. See below a show that I created for IBM based on Nikola Tesla.
Natural history collections are the archives of Earth. They hold stories about the world around us.
The objects we collect show the diversity of life, preserve cultural memories, and help us address challenges like the climate crisis. Who knows what they might reveal in the future.
The key to this exhibition is that it is a visually fun, powerful, and modern representation of the
The Natural History Museum of Los Angeles County.
The vision is to create a fresh, graphic, and sophisticated bold entrance. By darkening the environment we can focus the visitor on the striking photography.
The goal is to create a gateway that invites the viewer into the museum and inspires them to explore deeper and further into what this museum has to offer.
The center of the “Why We Collect” exhibition will be the 16' x 9' high-definition monitor installed on the back wall. The monitor will act as a visual magnet, drawing visitors into the gallery and hall with a display created specifically to pique their curiosity.
The film will embrace a panoramic format, showing pieces of the Museum’s collection in new and unconventional ways, sometimes as single images and sometimes as a two- and three- panel combinations. The objects will be constantly changing, creating a fluid and mesmerizing field of view.
Filming will be done by mounting the camera on a robotic arm, allowing us to capture seamless movements around single elements of the collection, blurring the perception of what is big and what is small. Consistent with the large prints installed on the adjacent walls of the gallery, the film's background will be bright colors.The overall feeling will be fresh, contemporary, and energetic.
Samsung’s “The Wall” monitor can also be divided into triptychs for a very dramatic effect.
Some examples of selected artifacts and how they will be photographed.
Background colors could correspond to the graphic timeline with a color bar to help visitors understand the chronological scope of the collections.
This show will highlight the natural beauty of the collection and reveal stories that spark visitors’ curiosity and encourage them to look deeper into what this Museum has to offer.
THANK YOU
©All images by Craig Cutler