CONCEPT DEVELOPMENT 3/8/24
We’re excited to share some new ideas for the juxtaposition campaign.
For this round of concepts we focused on:
Top (weird) • Nicotine in a pouch • Bracing sensation - Tingle / burn • Ritual of tucking
Bottom (wonderful) • No smoke smell • No tobacco leaf
Click an image to enlarge
Fire Extinguisher
Bracing sensation / Tingle or burn
Penguin On Icy Tundra
Cold / refreshing
No smoke smell
1.
Plasma Ball
Bracing sensation / Tingle or burn
Excellent opportunity for movement
on both top and bottom
Snow Globe with Winter Forest
No smoke smell
No tobacco leaf
2.
Spark Plug
Bracing sensation / Tingle or burn
Fire Hydrant
No smoke smell
3.
Lava Lamp
Bracing sensation / Tingle or burn
Snow Covered Pine Tree
No smoke smell
No tobacco leaf
4.
Snow Covered Pine Tree
Bracing sensation / Tingle or burn
Orange Traffic Cone
Suggests the citrus flavor
5.
Steaming Kettle
Bracing sensation / Tingle or burn
Orange
Citrus Flavor
6.
Welder
Bracing sensation / Tingle or burn
Sun Flower
No smoke smell
7.
Emperor Penguin
Cold bracing sensation / Tingle or burn
Dragon Fruit
8.
Lightbulb
Bracing sensation / Tingle or burn
Octopus
9.
Mint Leafs As Fan Blades
Fan
No smoke smell
10.
Broccoli
Palm Tree
No smoke smell
No tobacco leaf
11.
Kangaroo
Nicotine in a pouch
Ritual of tucking
Spring
12.
Pelican
Nicotine in a pouch
Ritual of tucking
Mint Leafs
Flavors
13.
Winter Jacket
Ritual of tucking
Nicotine in a pouch
Mint
All three flavors
14.
Vice Grips
Ritual of tucking
Colorful Fish Tail
15.
Fiddlehead Fern
Ritual of tucking
No smoke smell
Chameleon Tail
16.
French Horn
Ritual of tucking
Flower
No tobacco smell
17.
Turtle
Ritual of tucking
Pine Cone
No tobacco leaf
No smoke smell
18.
THANK YOU